Global Pet Foods

Global Pet Foods are focused on the contribution pets make to families. This company provides customers with holistic foods, and pet care expertise in stores across Canada.

The Problem:

Global Pet foods were looking to create an eCommerce platform to serve clients directly and to expand on the existing Brick and Mortar presence they currently offer in communities across Canada.

New Direction for Global Pet Foods Website

The Challenge:

Assess and scope what kind of technical and user requirements would be involved to build this platform considering all touch points throughout their service offering which includes distribution, inventory and keeping in mind future expansion within Canada.

The Solution:

Consulted with client on their pre-selected e-commerce platform (Magento) for the site build. Presented them with wireframes, user flows, and information architecture based on constraints for their future site offering. I crafted & educated them on the user journey, and the key usability factors for a smooth online user experience.