Who is Ipsen?

Ipsen is a global specialty-driven pharmaceutical group committed to discovering new solutions for targeted debilitating diseases.

The Problem:

Lack of alignment of site aesthetic with Brand goals. IPSEN was aiming to
re-fresh the Canadian Branch website to communicate their R&D efforts and also attract new talent.

The Challenge:

Ipsen Canadian Site and US site were misaligned with each other. The challenge was to create a new look and feel for the site that was inline with the Brand Goals keeping the corporate site format in mind.

The Solution:

Keeping Ipsen Branding and goals in mind, I employed SEO strategy, CTA and Cross-linking to produce a mock up of their new site. I produced new user flows and wireframes to illustrate how their site should look and function. With these deliverables I presented them with a more engaging IPSEN.ca